Hospitality and tourism marketing Essay Example | Topics and Well Written Essays - 3750 words

Hospitality and tourism marketing - Essay Example Tourism product portfolio has following dynamics. There are quality issues, relative uniqueness, themes and potential target audience. The product gets support from these elements. In order to comprehend this relatively new field of Hospitality and Tourism Marketing, one needs to refer to rudimentary aspects of Marketing (Dolnicar, 2008).Rationale for the above mentioned product portfolio has buying decision behind it. It deals with assessment on target customers in context of their aspirations (stimuli). It includes income, safety, visa, psychological goals and offer that are floated in core and supplementary offers. Availability of information about the offer is second step where by customer tends to check alternatives. Here information must be apt and attractive. This is because of the fact that stimuli might have been catered by the core and supplementary products but necessary conveyance of information is also important. Decision once taken will lead to post purchase analysis wh ich will be very important so far as suggestion/ feedback is concerned. Satisfaction leads to regular customer-ship. A study on rating by Chinese tourists stated that Shopping, Entertainment and Participatory activities bagged highest rating whereas tourism experts marked Dining/Eating out, Participatory activities and entertainments as the most favorite activities. In Amsterdam Market, the customers will be gauged on certain determinants.