Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1500 words - 2

Kodak and Fujifilm - Essay Example In this project a comparative study has been made between these two companies regarding their history, business approaches and management as well as marketing strategies. History and core business Kodak In the year 1888, George Eastman is the first person to put a simple camera on the hands of the consumers. Their innovative slogan was- â€Å"you press the button, we do the rest†. The complicated process of capturing a picture was made easy. From that time Eastman Kodak company engaged itself in making the way of photography easier. Now Kodak is not only known for photography but also for commercial entertainment and scientific application. The ways of communication and business have been changed as it increased involvement of different technology to combine images and information. Eastman had a dream to make photography â€Å"as convenient as the pencil†. Kodak not only fulfilled the dreams of photographers it but also ranked as a premier multinational corporation with highly known brand recognition. With different innovation and incorporation made by Kodak, the concept of photography emerged as a mode of enjoyment to the common people (Kodak, 2013). Fuji Fuji Photo Film Co. Ltd was established in the year 1934. The Japan government felt the need to establish a domestic photographic film manufacturing industry. It was inherited from the film operations of Dianippon Celluloid Company Limited. The company started producing photographic film, photographic print paper, dry plates and other photosensitive materials. From the year 1965 the name changed to Fuji color Service Co. Ltd. Next the company started to expand all over the world. It started acquiring the European market as well as the U.S.A. market. Different companies were acquired from different sectors for the diversification process. In every year it can be witnessed that the company is acquiring different types of business. Lastly in the year 2013 it has been found that it established FUJIF LIM COLOMBIA S.A.S. as a subsidiary in Colombia and FUJIFILM LATIN America (PANAMA) S.A. as a subsidiary in Panama (FUJIFILM, 2013). Management Approach Innovation and Relative success Kodak In a continuous process Kodak scientists and engineers are worthy of getting awards for their various contributions in the scientific and technical fields. In case of technology image science, computational imaging, audio signal processing, video analysis & motion processing and mobile communications create several new challenges for imagining technology. In case of material science it is all about Polymer Science, Chemistry Modeling, and Atomic scale Assembly and for micro devices it is about optical Electronic Materials, Micro fluidics and MEMS &MOEMS. In 1912 it first established a research lab which is used for industrial research. By the classical Musicians in the year 1930 Kodachrome film was invented. The first electronic scanner for graphic art was developed in the Kodak labs in the year 1937. Photo resist was invented by the scientist from Kodak. In the mission of Apollo 11in the year 1969, the electronic camera was built by Kodak to sent still pictures from the moon. The first digital camera was invented by Steve Sasson in the year 1975. The earliest practical megapixel CCD figure sensor