An outline marketing plan for the next year for Atlantic Quench 308 Essay

An outline trade plan for the following year for Atlantic Quench 308 - Essay ExampleThis paper get out present an outline marketing plan report that suggests a marketing strategy for AQC cranberry juice for the next one year. It will highlight the positioning, marketing mix, and marketing communication strategy for the company, which will based on a provisional budget that seeks to attain 20% growth in the next one year.In the UK and across the world, juice is consumed in numerous households. However, in the past decade, the juice market has suffered the adverse effects as the popularity of diets that are low-carb in nature has increased. The constant price sales among 2008 and 2014 have declined by up to 15%, although sales are expected to increase slightly by the end of 2015 (Falguera & Ibarz, 2014 p47). Still, there has been growth in the structural and healthy juice product line with consumers presently looking for natural and healthy juices. A recent survey by Mintell (2012 p33) concluded that approximately 90% of the juice consumer market are now actively looking for products that are 100% juice, while nutrient of vitamin enhancement was essential for 65% of consumers and 25% and 50% of consumers look for low-carb and low-sugar juice products respectively. Mintel (2012 p33) identifies relatively high consumption of juice fruit in households with high income and children, along with households with younger adults as the heads. Households with children, overall, show increased evaluate of juice consumption, which emphasizes the importance of young families to the fruit juice market.This paper will present a report on AQCs marketing plan for the next year between January and December 2015. The marketing plans aim is to capture at least 20% of the juice industry market portion within this period of one year.The juice market has a high level of segmentation with refrigerated juices holding more than 40% of the segment, while withal showing an increase of 4.2% between 2012 and 2013 (statista.com, 2013